2nd String Marketing Group - Packaging your story to effectively reach your key targets.


How your story is crafted and communicated will make the difference in what stands out. We know how to package your story to effectively reach your key targets through traditional and new marketing and media channels.

Our approach to strategic marketing is simple. We begin with background research and analysis of each client to understand the business objectives. After we've gathered our data, we develop a marketing plan that will achieve each objective. During the implementation phase, we leverage both our in-house capabilities and large pool of network resources to develop the various elements outlined in each marketing plan, such as:

  • Customer Relationship Management
  • Develop Lead Pipelines
  • Direct Mail Marketing Strategy
  • Direct E-mail Marketing Strategy
  • Customer Retention Programs
  • Industry Research
  • Creative Sales Promotion and Print Media
  • Event Planning, Fundraisers, and Execution
  • Web Design and Marketing


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